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INTO BUSINESS WITH CHINESE (Chinese-Spanish Version) - Textbook with 1CD

Wang Lifei
Preview:
Merchandise Format: Printed book | Audio CD
Language: Simplified Chinese | Spanish | PINYIN
Language Skill: Comprehensive
Language Level: Elementary
Optional Component(s):

The rapid-developing Chinese economy is globalizing the Chinese language and culture at a faster pace. Business Chinese has become much in demand worldwide.
 
Who this textbook is for
Into Business with Chinese, as the first book of the series Chinese for Global Business, is intended to be a new and interesting textbook for beginners of business Chinese, such as international company staff abroad, foreign business people in China and learners of business Chinese in Confucius Institutes around the world.
  
What this textbook is for
The book has applied the general language learning principles and common procedures of international business practice, in an attempt to improve tile business Chinese proficiency and inter-cultural business communication competence of foreign learners.
  
What this series contains
The series consists of three books, which can be used separately or consecutively in training: Into Business with Chinese is suitable for a 60-hour entry-level program of business Chinese;
New Concept Business Chinese is suitable for a 90-hour intermediate program of business Chinese;
Business Chinese Masters is suitable for a 120-hour advanced program of business Chinese.
 
Why the book is different
This series of hooks is distinctive fur the following four elements:
International concepts: It conforms to the language learning habits of foreigners, mixes Western and Chinese elements in design, integrates the learning concepts of business English into business Chinese, and keeps a balance between language and cultural learning, as well as business culture and traditional Chinese culture.
Multidimensional structure: Into Business with Chinese forms a multi-faceted and cohesive structure to provide the courseware, online courses, and e-learning platform supplementary. Moreover, apart from the Chinese pinyin (the phonetic system of Chinese characters), the textbook provides bilingual versions of Chinese and ten foreign languages respectively, covering all the important business languages of the world.
Business situation modules: Each book contains 12 units of business situation modules to describe the entire process and each phase of business activities.
Diverse teaching methods: The textbook integrates the task approach, communicative method, interactive, collaborative or cultural learning modes for business Chinese training.
 
With clear business traits, the textbook distributes its contents and tasks in six sections: Cultural tip, Words and expressions (Common expressions), Practice makes perfect, Dialogue, Practice activities, Practical Chinese. Each unit takes five class hours. The book is accompanied by an MP3 disk, containing recorded materials for oral-aural practice.

The authors are deeply indebted to the leaders of Hanban/the Confucius Institute Headquarters, and the University of International Business and Economics (UIBE) for their strong guidance and support. Special thanks should go to many scholars at home and abroad for their valuable comments, suggestions and reviews. We also acknowledge the help and support from the Center for International Business Chinese Communication and tile School of Foreign Languages, UIBE in translating the book into nine foreign languages. Specially, we are very graceful to the editors of Higher Education Press for their professional, careful and highly efficient editing.

A textbook can never be of good quality without the readers' contributions. We sincerely hope that we are lucky enough to get them and improve it in the future.

Let us dedicate this book to the overseas business Chinese learners!

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Price: ¥68.00 CNY
Discount: Varies by qty.
In Stock
Merchandise ID: 004052
ISBN13: 9787040292916
ISBN10:
Publication Date: 2010-5
Paperback
Approximate: 280|210|5 mm
Pages: 119 pages
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